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Bake & GoFMCG – Bakery & Food Distribution

How Bake & Go Modernized Van Sales Operations Across London with RepProX

How Bake & Go Modernized Van Sales Operations Across London with RepProX

Region: London, United Kingdom

Users: 12 Active Users

Workforce: 12 Van Sales Drivers

About Bake & Go

Bake & Go is a growing bakery and food distribution company supplying freshly baked products to retail stores, convenience shops, supermarkets, and independent retailers across London.

With daily deliveries covering multiple routes and customer locations, the company required a digital platform to improve route planning, eliminate paperwork, and provide management with complete visibility into field sales and delivery operations.

Business Challenges

Before implementing RepProX, Bake & Go managed its van sales operations using paper-based processes and manual reporting.

Drivers recorded customer visits, sales transactions, and delivery notes manually, making it difficult for management to monitor field activities or optimize daily routes.

The company experienced several operational challenges, including:

  • Manual order taking and delivery documentation

  • Paper-based invoices and customer records

  • Spreadsheet-based reporting

  • No GPS tracking or route visibility

  • Inefficient route planning

  • Missed customer visits

  • Incomplete or inaccurate visit notes

  • Limited visibility into driver performance

  • Manual collection reporting

  • Limited expiry date monitoring for perishable products

  • No centralized task management for customer follow-ups

As the business expanded, these manual processes reduced productivity and limited management's ability to optimize daily operations.

The RepProX Solution

ALLE TECH implemented RepProX to digitize Bake & Go's van sales and delivery operations through a single mobile platform.

The implementation included:

  • Van Sales Management

  • Mobile Sales Orders

  • Customer Visit Management

  • Route Planning & Optimization

  • GPS Tracking

  • Delivery Confirmation

  • Mobile Collections

  • Customer Surveys

  • Merchandising Activities

  • Stock Count

  • Expiry Date Management

  • Driver Task Management

  • Real-Time Reporting

Drivers were equipped with the RepProX mobile application, allowing them to manage customer visits, deliveries, collections, and daily tasks while synchronizing information with management in real time.

Business Results

Following the implementation of RepProX, Bake & Go significantly improved operational efficiency and field visibility.

Optimized Route Planning

RepProX automatically optimized daily customer routes, enabling drivers to follow the most efficient delivery sequence while ensuring that no scheduled customer visits were missed.

Elimination of Paper-Based Processes

Manual order forms, handwritten delivery notes, and paper-based reporting were replaced with fully digital workflows, reducing administrative effort and improving data accuracy.

Real-Time Operational Visibility

Management gained immediate access to customer visits, completed deliveries, collections, and route progress through live dashboards.

Improved Driver Productivity

Drivers spent less time completing paperwork and more time serving customers, enabling greater productivity throughout the day.

Better Customer Visit Management

Every planned customer visit was tracked and verified using GPS, ensuring complete coverage and reducing the risk of missed customers or incomplete service records.

Improved Reporting & Decision-Making

Sales, collections, delivery status, and driver activities became available in real time, eliminating delays associated with manual reporting and enabling faster operational decisions.

Solution Highlights

✔ Van Sales Management

✔ Mobile Sales Orders

✔ Customer Visit Management

✔ Route Planning & Optimization

✔ GPS Tracking

✔ Delivery Confirmation

✔ Collections Management

✔ Driver Task Management

✔ Customer Surveys

✔ Merchandising Activities

✔ Stock Count

✔ Expiry Date Management

✔ Real-Time Dashboards

Business Impact

Today, Bake & Go manages its daily van sales and bakery distribution operations through RepProX across London.

Management has complete visibility into customer visits, delivery activities, collections, route execution, and driver performance from a centralized platform.

By replacing manual processes with digital workflows, Bake & Go has improved operational efficiency, increased customer coverage, enhanced reporting accuracy, and created a scalable foundation to support future business growth.

Why RepProX

RepProX provided Bake & Go with a modern field operations platform that combines van sales, route optimization, customer visit management, and real-time reporting into a single solution.

The result is a faster, more organized, and highly efficient distribution operation capable of delivering exceptional service while maintaining complete operational control.

Customer Testimonial

"RepProX transformed our daily distribution operations by giving our drivers a simple mobile platform and providing management with real-time visibility into customer visits, deliveries, and route performance. We've eliminated paperwork, improved efficiency, and strengthened customer service across our distribution network."

Bake & Go